Marketing Guru Jack Trout DEAD @ 82
https://www.nytimes.com/2017/06/07/business/jack-trout-dead-marketing-strategist-product-positioning.html?rref=collection%2Fsectioncollection%2Fobituaries&action=click&contentCollection=obituaries®ion=rank&module=package&version=highlights&contentPlacement=2&pgtype=sectionfront
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